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Creme of Nature to Make Its Big Screen Debut as the Official Hair Care Partner of "Barbershop: The Next Cut"

Popular hair care brand wants to send one lucky fan to the movie premiere in Los Angeles

JACKSONVILLE, Fla., March 8, 2016 /PRNewswire/ -- Leading hair care brand Creme of Nature is making its big screen debut as the official hair care partner of the upcoming comedy "Barbershop: The Next Cut," a presentation of Metro-Goldwyn-Mayer Pictures and New Line Cinema and distributed by Warner Bros. Pictures. The third chapter in the hit "Barbershop" film series, starring Ice Cube, Cedric the Entertainer, Regina Hall, Anthony Anderson, Eve, JB Smoove, with Common and Nicki Minaj, opens nationwide on April 15. To celebrate this partnership, Creme of Nature is giving fans a chance to win a trip for two to the "Barbershop: The Next Cut" movie premiere in Los Angeles, California.

Fans have waited more than a decade to see the return of Calvin (Ice Cube) and his crew to the South Side of Chicago barbershop, where, as in barbershops and beauty salons across the country, no topic is off limits. This film highlights the value of barbershops and beauty salons in our communities, and Creme of Nature is excited to help bring this to fans across the country.

"This is a very exciting partnership for us," said Teneya Gholston, Creme of Nature's Director of Marketing. "We hope that our fans will be excited to see that one of their favorite brands, Creme of Nature, is included in the movie. They also know that whether they are at home, at the barbershop or in the salon, they can expect exceptional products with quality ingredients to help them achieve and maintain beautiful hair."

The brand is hosting a sweepstakes for a chance to win a trip to the movie premiere screening of "Barbershop: The Next Cut." To enter the sweepstakes, visit One grand prize winner will win a trip for two to the premiere screening, including air fare and hotel for three days and two nights. Ten first prize winners will receive a Creme of Nature gift pack, a $100 gift card and two movie passes to "Barbershop: The Next Cut" in theaters. Ten second prize winners will receive two movie passes to "Barbershop: The Next Cut" in theaters. The sweepstakes ends on March 13, and a winner will be announced on Creme of Nature's social media pages. Stay tuned to Creme of Nature's Facebook, Instagram and Twitter pages for more details about screenings and other content.

For more than three decades, Creme of Nature has produced exceptional products to help women and men achieve and maintain beautiful, luminous, healthy hair. Featured products in "Barbershop: The Next Cut" include the Creme of Nature with Argan Oil from Morocco and Straight from Eden product lines. Creme of Nature is the first ethnic brand to offer hair care and styling products containing Argan Oil from Morocco, which provides intense conditioning and nourishment. The top-selling hair care brand offers a selection of shampoos, conditioners, relaxers and styling aids enriched with natural ingredients, like Argan Oil and Argan Butter, for all hair types and styles. The Creme of Nature Straight From Eden hair care line uses coconut, olive and avocado oils to strengthen the hair and promote overall hair healthiness. Visit for more details. Creme of Nature is also on Facebook, Twitter, and Instagram.

About "Barbershop: The Next Cut"
Ice Cube and Cedric the Entertainer are reunited in the comedy "Barbershop: The Next Cut," directed by Malcolm D. Lee. It's been more than 10 years since our last appointment and Calvin (Cube) and his longtime crew, including Eddie (Cedric), are still there, but the shop has undergone some major changes.  Most noticeably, the once male-dominated sanctuary is now co-ed. The ladies bring their own flavor, drama and gossip to the shop challenging the fellas at every turn. But despite the good times and camaraderie within the shop, the surrounding community has taken a turn for the worse, forcing Calvin and our crew to come together to not only save the shop, but their neighborhood.

"Barbershop: The Next Cut" also stars Regina Hall, Anthony Anderson, Eve, JB Smoove, with Common and Nicki Minaj. Directed by Lee from a screenplay by Kenya Barris & Tracy Oliver, it is produced by Robert Teitel, p.g.a. George L. Tillman Jr., p.g.a. and Ice Cube, p.g.a. Malcolm D. Lee, Becki Cross Trujillo, Ronald G. Muhammad and Jeff Kwatinetz served as executive producers. Greg Gardiner is the director of photography; Ina Mayhew, the production designer; Paul Millspaugh, the editor; and Danielle Hollowell, the costume designer. Music Supervisor is Gabe Hilfer with music by Stanley Clarke.  Opening nationwide April 15, 2016, "Barbershop: The Next Cut," is a presentation of Metro-Goldwyn-Mayer Pictures and New Line Cinema, distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and Metro-Goldwyn-Mayer Pictures. Rated PG-13.


Robin Beaman

Stephanie Scott

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